Direct Primary Care - Concierge Medicine - Retainer Medicine - Membership Medicine - you can call it a number of different things. It can be high end or low end; in other words, you can take care of people who have LOTS of money and/or those who are uninsured. The point is to create practice that satisfies both the patient and the physician and give great care.
http://www.npr.org/2012/05/30/154012196/direct-primary-care-a-new-option-for-the-uninsured